Modelo

CELEBRA LA VIDA

Día de los Muertos is not a time to mourn the dead, but to raise a glass to the lives they once lived. We drew inspiration from the colorful, lively aspects of Día de los Muertos to encourage people to celebrate life with Modelo. The video drove users to Modelo's website for more content, and has garnered 2+ million views, 2K reactions and over 332 shares... and counting.