Brewed with the Fighting Spirit

As the Official Beer of UFC, Modelo continually celebrates The Fighting Spirit that pushes us forward. And the people who embody it.


Brian Ortega doesn’t just show The Fighting Spirit in the Octagon. He lives by it. From an underdog fighting on the streets of LA to a top UFC Featherweight, Ortega inspires others to fight for something better.

Director / Matt Bieler

Art Direction / Emma McClurg

Modelo Breaks a Curse

To get American soccer fans aboard the El Tri bandwagon during the 2018 World Cup, we brought two athletes together who know a thing or two about curses, championships, and the Beautiful Game - Landon Donovan and David Ross.

The videos, as well as social and digital banners drove users to Modelo's website for more content.

Director / The Hoffman Brothers

Art Direction / Emma McClurg

Celebra la Vida

Día de los Muertos is not a time to mourn the dead, but to raise a glass to the lives they once lived. 

We drew inspiration from the colorful, lively aspects of Día de los Muertos to encourage people to celebrate life with Modelo.

The video drove users to Modelo's website for more content, and has garnered 2+ million views, 2K reactions and over 332 shares (and counting). 

Production / Potluck Creative

Art Direction / Emma McClurg

Limón y Sal Launch

When it was time to update their current out of home work, Modelo wanted to introduce not only a new design to its consumers, but a new product as well. 

In turn, we gave their work a refreshing new look, and a refreshing new summer Chelada - Limón y Sal.


Design / Lucia Vaughn