MODELO
BREWED WITH THE FIGHTING SPIRIT

As the Official Beer of UFC, Modelo continually celebrates The Fighting Spirit that pushes us forward. And the people who embody it.

 

Brian Ortega doesn’t just show The Fighting Spirit in the Octagon. He lives by it. From an underdog fighting on the streets of LA to a top UFC Featherweight, Ortega inspires others to fight for something better.

Creative Direction | Pat Burke + Chris Carraway

Art Direction | Emma McClurg

BROADCAST
#MODELOBREAKSACURSE

To get American soccer fans aboard the El Tri bandwagon during the 2018 World Cup, we brought two athletes together who know a thing or two about curses, championships, and the Beautiful Game - Landon Donovan and David Ross.

The videos, as well as social and digital banners drove users to Modelo's website for more content.

Art Direction | Emma McClurg

ONLINE VIDEO
CELEBRA LA VIDA

Día de los Muertos is not a time to mourn the dead, but to raise a glass to the lives they once lived. 

We drew inspiration from the colorful, lively aspects of Día de los Muertos to encourage people to celebrate life with Modelo.

The video drove users to Modelo's website for more content, and has garnered 2+ million views, 2K reactions and over 332 shares (and counting). 

Art Direction | Emma McClurg

SOCIAL
LIMÓN Y SAL PRODUCT LAUNCH

When it was time to update their current out of home work, Modelo wanted to introduce not only a new design to its consumers, but a product as well. 

In turn, we gave their masterbrand work a refreshing new look, and their consumers a refreshing new Chelada - Limón y Sal.

 

Design | Lucia Vaughn

OOH
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